Super Bowl 2021 commercials: Here are the leaked ads

In Frito-Lay’s new 2021 Super Bowl commercial, Peyton and Eli Manning — and their dad Archie Manning — join a bevy of past NFL greats to snack on their favorite chips ahead of the big game. Lenny Kravitz is here to inform us that in fact, we are, thanks to the 2.5 billion heartbeats everyone is born with. «Let’s not waste the fortune within us,» an animated Kravitz says, adding that we’re all «rich in life» and encouraging us to invest in our loved ones — ideally with a refreshing Stella in hand. The 30-second spot received the EMA Gold Green Seal for sustainable production. Country music icon Dolly Parton lends her voice to Squarespace’s ad, playing on the lyrics of her hit song «9 to 5.»

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Doritos is extending its now four-year-long streak of Super Bowl appearances with another spot planning to boast the new Doritos 3D Crunch, an update to the 1998 snack classic. While it has a lineup of NFL stars ready to star in its creative, the snack brand has a lot to follow up on after its 2020 spot featuring artist Lil Nas X and actor Sam Elliott in a classic Old West standoff. Big Game newbie Vroom became the first brand to release its full in-game spot, set to air during Super Bowl LV. The 30-second commercial from agency-of-record Anomaly depicts how shockingly painful it can be to buy a super bowl 2021 commercials car from a traditional dealership. As the quarantine drags on, many are taking to new, more home-friendly hobbies than they once had. Enter Scotts Miracle-Gro, whose Big Game debut comes on the heels of the raging pandemic that forced people to stay home and take pride in, among other things, lawn care.

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With an inspiring message and the legendary singer’s vocals, this is an easy addition to the best of 2021 list. The commercial gets high marks for executing a toe-tapper that’s sure to have viewers humming along to the song and craving Cheetos even after the commercial ends. This year, the competition for best and worst Super Bowl commercial is unlike anything before, with regular staples such as Pepsi, Coca-Cola and Budweiser sitting this game out, sleepers such as Squarespace, Pringles and Chipotle have come out swinging for the fences. The 2021 Super Bowl is upon us, which means a myriad of big-budget, high-profile commercials to air between gameplay. However, Pepsi has decided to instead focus all promotional efforts into the flagship-branded halftime show.

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Field Goal: Dolly Parton’s ‘9 to 5’ Remix

• Another more traditional ad comes from Tide, with a mom telling her teenage son to wash his «Jason Alexander hoodie,» which is embossed with actor Jason Alexander’s face.
• This is especially timely, given the higher risk diabetics are at for severe complications from COVID-19.
• Both commercials are brought to you by the letter A, for awesome.
• Williams and fellow athletes including Peyton Manning and Jimmy Butler celebrate happiness with the help of ice-cold beers.

This has never been more evident than in Oatly’s Super Bowl commercial. The ad features Oatly’s CEO Toni Petersson in the middle of a field, singing a bizarre song that he wrote. The video for the spot was actually filmed in Sweden in 2014, but it sure isn’t the years-long gap between filming and airing that makes this commercial so weird. Each year, advertisers pony up big bucks to wave their wares in front of 100 million-plus viewers… even though most  commercials are released online, ahead of the Big Game. Below you’ll find a curated selection of ads that everyone will be talking about — for better or worse. They feature nine NFL legends, seven celebrity doppelgängers, four Maya Rudolphs and one #FlatMatthew McConaughey.

This one gets extra points for saving the celebrity cameo for the last minute and finding a few funny places to place the bizarre Jason Alexander clothing. But the larger pro-doing-your-laundry message is a noble one we can get behind. After reportedly pursuing him for over a decade, Jeep got Bruce Springsteen to appear in a Super Bowl commercial.

Golden Globe-nominated «Schitt’s Creek» star Dan Levy highlights this relatable offering, in which people apologize for all sorts of things, including Levy’s desire to eat various colors of the classic candy. A commercial about making life easier for people with diabetes doesn’t exactly seem like typical Super Bowl fare, but Nick Jonas, who’s morphed into an old man in the 30-second ad, makes it work. While stalwarts Coke, Pepsi and Budweiser sit out this year’s game because of the pandemic, the Super Bowl ads that are running make us laugh, cry, cringe and think. Don Cheadle stars alongside several celebrity doppelgängers in Michelon ULTRA’s Organic Hard Seltzer commercial. Good luck trying to spot the different between these actors and celebs like Megan Fox, Serena Williams, and Usher. In one of the most talked-about ads of the year already, stars like Martha Stewart and John Travolta make appearances with their enviable lawns.

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Duration, agency and creative details have not been revealed as yet, but this year’s showing continues the brand’s return to the Big Game after it ended a 10-year advertising streak by sitting it out back in 2019. Financial services company Klarna is running its first Super Bowl ad, featuring Maya Rudolph. The spot will air during the fourth quarter of the game and comes «on the heels of a year of remarkable growth and reflects the brand’s ongoing commitment to the US market,» the company said. Former Football superstar Tony Romo and his wife, Candice Crawford, are giving fans a look inside their maxed-out home life in this adorably over-the-top commercial for Skechers Max Cushion sneakers. From Tony eating a sandwich as tall as himself, to Candice sleeping on top of a stack of mattresses, to the family car being a monster truck, the Romos certainly live life to the max.

No baloney, Jimmy John’s made the (cold) cut for this year’s Big Game with its first-ever Super Bowl campaign. SKECHERS is kicking things up to the max for Super Bowl LV with a 30-second spot that’s all about living large. The ad, which stars «comfort enthusiasts» Tony and Candice Romo, is the eighth time the sneaker staple has made a Big Game appearance. Bass Pro Shops’ Big Game adventure starts here with a minute-long spot that celebrates the importance of nature, especially in trying times. The outdoor retailer joins a slew of other Super Bowl newcomers in the wake of an unpredictable year, and looks forward to a day when everyone can return to the great outdoors.

Making its Big Game debut, Uber Eats will run a 60-second spot with Mike Myers and Dana Carvey reprising their iconic roles of Wayne and Garth and promoting Uber Eats. On February 7, 2021 on CBS, fans of the «Wayne’s World» movies and «Saturday Night Live» will receive a trip down memory lane. Shift4Shop is aiming sky high with its first Big Game showing, literally. The payment platform is teaming up with St. Jude Children’s Research Hospital to announce the first all-civilian mission to outer space, utilizing its 30-second spot during the first quarter of Super Bowl LV to encourage viewers to be a part of it. Logitech will make its first foray into the Big Game in 2021 with an in-house creative focused on defying conventional expectations, and yes, logic.

• It’s hard to believe this Shaggy-centric spot for Cheetos wasn’t beamed in from the early ’00s when the reggae singer was sitting at the top of the charts with his denial of infidelity anthem.
• Schitt’s Creek star Dan Levy is also involved, because he just makes anything he’s a part of instantly better.
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Instead, there’s a lot of cutting to different artists around the globe drawing, recording, and dreaming. Not exactly defying expectations in the realm of Super Bowl ads. Super Bowl staple Anheuser-Busch is returning this year with an unknown ad buy. Bearing the exclusive rights to advertise beer during the Big Game, the beverage giant split its space last year into four 60-second spots promoting its popular brands such as Budweiser and Michelob, as well as introducing Bud Light Seltzer. For its fourth Super Bowl appearance, Pringles will take advantage of the 30-second slot to debut its new packaging design, as well as a refined new look for Mr. Pringle.

This 30-second spot, which is said to be star-studded, will air during the second quarter and will include a call to action and a chance for 42 people to win their dream garden. Scotts Miracle-Gro’s foray into Super Bowl LV will kick off an eight-week campaign into spring that will encourage all to «keep growing.» After a year in which millions of Americans faced unprecedented financial insecurity, Indeed is making its Big Game debut to highlight the job-seeking journeys of real people in a 60-second ad set to air during the first quarter. The recruitment site is tapping 72andSunny for the commercial, which acknowledges the anxieties many feel amid an ongoing pandemic, and aims to provide hope to those struggling to find work. Former quarterback Tony Romo — who will return as a commentator for CBS during Sunday’s big game — and wife Candice star in Skechers’ 30-second spot, which will air early in the game’s second quarter.